Take Control of Your Future
in College Basketball & Beyond
Welcome to Time Is Now Agency—your trusted guide to navigating
the world of Name, Image, and Likeness (NIL).
Led by veteran coach and recruitment strategist Sercan "Serg" Fenerci, we bridge the gap
between athletes and the opportunities that elevate their careers. Our mission is to provide
a clear, practical understanding of the ever-evolving NIL landscape, cutting through the
complexity so you can move forward with confidence. We negotiate endorsement deals,
manage compliance paperwork, handle outreach to local/regional brands, support
social-media content strategy, and guide financial planning.
We’re committed to helping athletes reach their full potential while protecting
their interests every step of the way. Whether you’re an athlete, parent, or coach,
you’ll gain access to proven tools, expert insights, and actionable strategies
—no matter where you are in your journey.
WHAT SERVICES WE OFFER?
Anything and Everything About NIL!
-
Negotiate contracts and endorsement deals with Collectives on behalf of athletes
-
Provide career management and guidance to athletes
-
Research and identify potential sponsors and partnerships
-
Coordinate media appearances and public relations activities
-
Advise athletes on financial planning and investments
-
Monitor and manage athletes' social media presence
-
Ensure compliance with relevant sports regulations and legal requirements
-
Assist athletes with post-career planning and transitions
-
Handle crisis management and damage control when necessary
-
Maintain strong relationships with teams, coaches, and sports organizations
WHO DO WE SERVE?
🏀 High School Basketball Student-Athletes
-
Build a personal brand early to maximize future NIL value
-
Learn how to pursue NIL ethically and strategically
-
Develop the skills and exposure needed for scholarship offers
🎓 College Basketball Student-Athletes (Freshmen–Juniors)
-
Expand or launch their NIL earning potential
-
Receive support with contracts, compliance, and negotiations
-
Get guidance navigating the Transfer Portal
-
Increase visibility and elevate your role on the court
🏆 College Seniors & Recent Graduates
-
Continue their careers professionally (U.S. or overseas)
-
Build exposure and connect with pro coaches & agents
-
Develop a long-term plan for life after college basketball
Wherever you are in your basketball journey, we help you take the next step.
